Re-releases gain traction in Malayalam cinema

Movies By Arjun Ramachandran Sep 7, 2024 Read the article

In 2023, Mohanlal’s Spadikam (1995) was re-released without much fanfare. At the time, re-releases were not widely celebrated in the Malayalam film industry.

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However, upon its re-release, Spadikam became a phenomenal success, opening up a new market for re-releases in Malayalam cinema.

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The second film to be re-released in Malayalam was Mohanlal’s Devadoothan.

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The re-release of Devadoothan after 24 years was embraced by movie buffs and the film completed 50 days in theatres by collecting around ₹5 crore.

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Following the success of Devadoothan, Mohanlal’s other classic film Manichitrathazhu was re-released with 4K Atmos sound.

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Thus far, the successful re-releases in Malayalam have all been Mohanlal films. These encouraged filmmakers to consider re-releasing other classics.

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A film critic remarked that re-releasing old films is beneficial as it offers the new generation an opportunity to experience these classics on the big screen.

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Following Mohanlal’s films, Mammootty’s superhit movies are also lined up for re-release.

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Matinee Now is working on the re-release of Valyettan (2000), the period drama 1921 (1988), and Oru Vadakkan Veeragatha (1989).

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