In a groundbreaking collaboration Bollywood’s dynamic force, Ranveer Singh, has teamed up with the Johnny Sins, in a captivating advertising campaign focused on men’s sexual health.
The charisma of Singh isn’t just winning over the common man and his celebrity colleagues, but that this advertisement seeks to challenge and dismantle deep-seated taboos.
Dr Pramod Krishnappa, andrologist and urologist from Bengaluru, emphasises, “The central message of the ad campaign is to encourage open discussion about men’s sexual health.”
“Ranveer Singh’s involvement in the campaign highlights the urgency of breaking down societal barriers and fostering a more inclusive and informed dialogue about sexual health.”
Andrologists, urologists dealing exclusively with male infertility and men’s sexual health, revealed that studies indicate thousands of marriages in India remain unconsummated.
A recent review by Dr Krishnappa in the Journal of Sexual Medicine, highlights that vaginismus in women and erectile dysfunction in men are common culprits.
“The advertisement aims to educate individuals about the significance of regular check-ups, preventive measures, and seeking professional help when needed.” Shares Dr Krishnappa