Rage Baiting: The digital tool fuelling controversy, outrage and conversations

Health By Deeksha Devadiga K Nitika Shivani Nov 24, 2024 Read the article

In today’s hyper-connected world, where every swipe and click can define a trend, a troubling scenario has emerged: Rage Baiting.

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It’s a tactic used by individuals or content creators to deliberately provoke emotions—often anger or outrage—through controversial content, all in the quest for engagement.

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But while it drives visibility, its consequences for mental health, social harmony, and the digital landscape are far-reaching.

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Dr Shraddha Mohite, a psychologist, warns that this constant exposure can lead to emotional fatigue and normalise hostility online.

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Rage baiting wouldn’t thrive without the aid of algorithms designed to prioritise engagement. Kiran Jonnalagadda, co-founder of Hasgeek.com, explained.

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In an era where controversy drives clicks, a deliberate effort to promote meaningful conversations over divisive tactics can shape a healthier online culture.

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A collective effort is needed to mitigate the negative effects of rage-baiting and foster healthier digital ecosystems.

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