NAPi report links rise in obesity, diabetes, misleading food ads; calls for amending regulations

Health By Sumit Jha Jul 06, 2024 Read the article

NAPi released a new report, “50 Shades of Food Advertising,” exposing how seductive, luring, manipulative, or deceptive these advertisements can be.

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India faces a dubious distinction of persistent undernutrition among children under five and a rising trend of obesity and diabetes among adults, it said.

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This is not something India can be proud of when it is aspiring to be a $5 trillion economy and a world leader in almost every field.

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The 2023 ICMR-INDIAB study showed that there are 100 million cases of diabetes, and 1 in every 4 individuals is either suffering from diabetes, pre-diabetic, or obese.

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The Union government had set a target under the National Multi-Sector Action Plan to Prevent and Control NCDs (2017-2022), but this goal seems nowhere in sight.

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According WHO India office, the retail sale of ultra-processed food products in India has been growing at a compounded annual growth rate of 13.3 percent between 2011 and 2021.

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Dr Vandana Prasad, a community pediatrician and NAPi member, pointed out, “The WHO Southeast Asia Regional Office provided a nutrient profile model.”

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She added, “It also povided thresholds for sugar, sodium, and fats across 18 food categories, beyond which marketing should be prohibited.”

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