Movies and mass heroes are scarce in Kannada industry!

Movies By Dr Asha Krishnaswamy Jun 20, 2024 Read the article

The Kannada film industry is going through a tough period. It is not because of the recent arrest of a popular actor but because of reasons that have persisted for a long time.

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Kannada cinema producers bank heavily on superstars or popular actors to get a minimum return on their investments. But their numbers have dwindled.

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Contless superstars and mass heroes in Kannada—Kiccha Sudeep, Yash, Darshan, Upendra, and Dhruv Sarja take at least a few years to complete a movie.

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Shivarajkumar, 61, acts in not less than three to five movies a year. Producers can expect minimum returns from his movies, though it is not a windfall.

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Cinema producers and single-screen theatre owners are constrained to keep their businesses floating. There is no steady flow of movies.

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About three decades ago, the cost of production and payment for actors, including the superstars, was not exorbitant like now.

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Lahari Velu, says a film like UI will take a long time to produce. “We are producing something extraordinary. The budget is about ₹100 crore. Filming songs abroad takes time,” he adds.

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“Producers are finding it tough to absorb financial pressure. Now, the industry has become hero-driven rather than producer- and director-driven,” added Chandrashekar KV.

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