Mollywood hopes for a roaring box-office business in April

Entertainment By Arjun Ramachandran 05/04/2023 Read the article

Mollywood witnessed several instances in the recent past where shows have been cancelled due to lesser footfalls in theatres.

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While 50 films have hit the cinema halls till 31 March this year, Romancham starring Soubin Shahir is the only one that set the cash registers ringing.

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[{"selector":"#anim-4feb55d6-b707-4fa7-b7e1-80a2fa2075f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-1.4533544848326028%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-23befa06-6ece-415d-a0fb-29c19e7c8539","keyframes":{"transform":["translate3d(-117.76316%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9fec1b3-1301-4c22-83b4-ceed0b0d0b56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54fd4eec-4f39-4788-95e8-20018489c08d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read the article Entertainment

15-18 big and small films are lined up for release this month. April is a crucial month for movies as there are three festivals – Eid, Easter, and Vishu.

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Priyadarshan’s Corona Papers is releasing on 6 April; Enthada Saji and Pookkaalam on 8 April; Adi, Madanolsavam, and Made in Caravan on 14 April.

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[{"selector":"#anim-3d4eada8-fabd-4efd-851d-44650b2a4de1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.72044071623222%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-99961eeb-89c9-49cc-8f28-e74471d592d3","keyframes":{"transform":["translate3d(-104.49735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da667442-fc30-4950-a813-9625d2e398d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9171a6e-ec29-463a-bea2-27ea48ac4270","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read the article Entertainment

Neelavelicham is hitting the theatres on 20 April for Eid, Kadina Kadoram Ee Andakadaham, Sulaikha Manzil, Ayal Vaashi, and 2018 on 21 April.

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[{"selector":"#anim-171a07e0-1f26-4499-862b-74d4e1bff225 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-11.498235653469557%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a91856c3-fea1-46fd-8241-b638f91d3543","keyframes":{"transform":["translate3d(-103.64584%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69709666-7511-460e-9279-5797b8072197","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e771314-15b6-45d1-b413-187fc99578d7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read the article Entertainment

Fahadh Faasil’s Paachuvum Albutha Vilakkum will be released on 28 April. As per trade analysts, over ₹100 crores are riding on these Malayalam films.

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These apart, Shaakuntalam (14 April), Ponniyin Selvan 2 and Agent (28 April) are the major movies from other languages that are being dubbed into Malayalam.

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Vinod Shornur, producer of Pookkaalam which is set to release on 8 April, observed that the movie-watching pattern of audiences has changed post-Covid.

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“Family audiences are willing to spend huge amounts on theatrical releases but only if there’s paisa vasool entertainment,” he asserted.

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While the exhibitors are waiting for good films to keep their businesses afloat, the film producers are hoping for box office successes to maintain consistency.

[{"selector":"#anim-a110c62e-04e9-4814-8fd7-12eac265dcbc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af9abc95-4848-44a5-a419-01355253368b","keyframes":{"transform":["translate3d(0px, 47.89852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a077f89-71e5-4da0-9b85-356a3f32d4a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-422985cf-0589-4a55-be5a-255dc63b93e2","keyframes":{"transform":["translate3d(0px, 151.26265%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c962d77-7163-472b-bbe2-3156a0c2fdb4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.92857131479715%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Read the article Entertainment