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The Tamil film industry had a rough year in 2024, with major releases like Indian 2, Kanguva, and The Greatest of All Time (GOAT) receiving largely negative reviews.
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A similar pattern has continued in 2025. Smaller films are striking a chord with audiences, while several big-budget projects have failed to deliver.
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In the first half of the year, six films have been declared superhits — with Ajith’s Good Bad Ugly being the only one headlined by an A-list star.
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Meanwhile, Sasikumar and Simran’s Tourist Family emerged as a surprise hit, grossing ₹86 crore worldwide.
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Pradeep Ranganathan continued his winning streak with Dragon, directed by Aswath Marimuthu.
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The underperformance of several big-budget films at the box office highlights a clear shift in audience preferences — star power alone is no longer enough.