Meet the stylist behind Athiya Shetty’s bridal handloom saris

Featured By Ranjani Govind February 5, 2023 Read the article

Fashion stylist Ami Patel styled Athiya Shetty and her mother Mana Shetty in handloom silks at the former’s wedding recently.

[{"selector":"#anim-6b2780dc-9da0-44dd-89d8-1b1be7e7e062","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dec2293a-e2a9-4e13-9f2a-dc12a6c0f2b6","keyframes":{"transform":["translate3d(0px, 45.14748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd7fee5e-fcfc-4449-bacf-8283998e4e78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f4a1eec-ebdb-4bd9-a452-23240f12a471","keyframes":{"transform":["translate3d(0px, 169.74477%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cad7a26-9991-4acf-b252-007c8039fae6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Featured Read the article

Ami says that the evolving taste for handloom weaves amongst star celebrities is the best fashion statement today, as it supports Indian weavers.

[{"selector":"#anim-7c2ab062-e130-43d1-a713-07f9a7c8f291","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20980168-82e5-4ba0-95e8-d4498d05de1f","keyframes":{"transform":["translate3d(0px, 49.27403%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2356fc02-62fb-44b0-9922-6a13450b517c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c110053-ceea-410c-91cc-86fa4ffecacb","keyframes":{"transform":["translate3d(0px, 159.78536%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ad87565-3d9e-402d-bcfe-091f50bfb861","keyframes":{"transform":["translate3d(-110.23392%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6a38bf5-2e05-4f6c-be29-0c381e77d5e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bc3955c-ad51-43cf-805f-838ed989976e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81bc145f-4c56-435a-ba73-50748094bf7d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.548590362148794%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Featured Read the article

Early in her career, Ami was associated with Elle India as an art director and was a fashion director of a magazine.

[{"selector":"#anim-58780591-4772-419a-a15f-f50f6ef13e8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c567046a-95f2-4d93-990e-33110688a132","keyframes":{"transform":["translate3d(0px, 45.14748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a284cb6a-4c4a-4103-b764-fd559b158265","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd40edbe-eff8-4c6e-b8cf-f0e3fe7f077f","keyframes":{"transform":["translate3d(0px, 170.89948%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e212c5c8-7e8a-4a27-9bdc-290edb33d46d","keyframes":{"transform":["translate3d(-80.51852%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-319f7775-3b0f-462a-ba75-6acca091ad52","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e13e74a7-a7ae-4cc4-8cbb-c06b3232253a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-608ac8aa-1fe6-4cfb-958e-3904ddd20347","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f6a54ed-2a47-40ee-b398-f31ea7601598","keyframes":{"transform":["translate3d(0px, -244.44444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Featured Read the article Credit : WS

She finally emerged as a celebrity fashion stylist, styling showbiz’s bigwigs like Priyanka Chopra, Alia Bhatt, and Madhuri Dixit.

[{"selector":"#anim-11953438-59b1-4aee-803b-620b3216cb92","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bfd56ea-e606-4580-a388-7df4114bf6ce","keyframes":{"transform":["translate3d(0px, 45.14748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63ffce46-aca4-4ef8-a835-8e1bc0939579","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-203c0f54-da88-4f2d-a0f9-89ca381c95ac","keyframes":{"transform":["translate3d(0px, 170.89948%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00997682-d721-4282-bd31-02ee0a286ea5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-19.421386496090186%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-354042ce-6c36-498b-b5bc-624d67f44f64","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be887de2-8d6b-4920-aaf5-bc7924862d10","keyframes":{"transform":["translate3d(0px, -244.44444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Featured Read the article Credit : WS

“In the fashion world, I generally try breaking the gender boundaries, making them more spontaneous and unstructured,” explains Ami.

[{"selector":"#anim-b1e4528b-ad36-45b9-88c1-a2bd967e7613","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4d69657-f459-48af-a08f-3025043b8692","keyframes":{"transform":["translate3d(0px, 45.14748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a4d511e-10a5-48f5-b289-5392def80eb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f74548ca-3f5e-40c4-ab5d-228c8df4a4df","keyframes":{"transform":["translate3d(0px, 170.89948%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10587e33-9272-4bc2-a58f-ab27cb46d373 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.835164621785978%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Featured Read the article

When choosing silks for Athiya, “we just loved the fact that the sari was just a plain cold tissue without any motifs.”

[{"selector":"#anim-8991058b-a236-4bdc-bc4f-e61ad25e6256","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52c4202f-34b1-4a9d-adc6-2c1bd5eafceb","keyframes":{"transform":["translate3d(0px, 45.14748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd5cb6a9-d9c7-4cc0-a236-d81d445af404","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-381e1914-de7a-4386-a6c3-f97528b4bb1d","keyframes":{"transform":["translate3d(0px, 170.89948%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f9bbf60-3b09-4e3e-ba7a-5848492c578a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.16987975944286%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b78273fa-a507-47ca-b6c9-f12fb52b3cac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b77a081-64db-40f0-a68c-1ecf974fef57","keyframes":{"transform":["translate3d(0px, -244.44444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Featured Read the article Credit : IMDB

Designed by Bharathy Harish of Madhurya Creations, it was woven by a Kanjeevaram weaver on Madhurya’s list of 1080 who regularly supply custom-made orders.

[{"selector":"#anim-11bf9d13-fa15-4910-b9fc-d4a7ea793211","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bda6d9a6-1701-4ba1-b0fe-72547635de7b","keyframes":{"transform":["translate3d(0px, 47.89852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34b7b1bf-aeb6-41e7-b99e-876b0f24b50e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4321341-4690-44f2-9e5e-4c229c2a7968","keyframes":{"transform":["translate3d(0px, 154.10356%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83a9f25e-5c8c-44c4-82af-e1edf20dbebf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.14732125791002%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2dcb7a25-308a-499b-84bc-5f3f5bad8077","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83189bbf-49bb-4808-9cc8-c30f7a5c8129","keyframes":{"transform":["translate3d(0px, -244.44444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Featured Read the article Credit : LI

“Mana Shetty wore a traditional white Gadwal, with a red and orange border. The zari checks add to its grace,” Bharathy told South First.

[{"selector":"#anim-dd0bf282-ed93-403f-a0f3-09ecce4aa1a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98e8c896-47cb-44a2-a5d8-d7fe9737009e","keyframes":{"transform":["translate3d(0px, 46.52301%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2fe2e69-c26b-466e-82e9-4068e2b10241","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-359e5370-40b2-4099-bbb7-748d2ece4a61","keyframes":{"transform":["translate3d(0px, 168.17838%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fe315df-71be-4bbe-8eac-86c5a4aee855 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.644230512217606%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Featured Read the article

Madhurya, a revival boutique, is more than a decade old. While reviving traditional designs, Madhurya also wants to cater to the current trends.

[{"selector":"#anim-de837373-470a-4f23-a70d-53fc244e72ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c1f4bbb-7c48-4618-a084-cb89c36a5745","keyframes":{"transform":["translate3d(0px, 46.52301%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fbc8d4f-b7bd-4b00-9dd2-24d8679888dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea7f101d-c9ee-458e-aefe-87a57d3cc6b7","keyframes":{"transform":["translate3d(0px, 168.17838%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87f171f4-00e3-46d0-b03f-f78c90fb0734","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5da1b106-2786-4fc1-97e8-7c90253475a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4d99f64-af13-4058-84c9-8303732d68c1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2d379a2e-b496-4f05-9ba0-b1a9bf9d8e0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a20c619-3947-4de4-ab06-850869c9f967","keyframes":{"transform":["translate3d(0px, -244.44444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Featured Read the article Credit : WS

The label works with weavers from Kanchipuram, Uppada, Paithan, Chanderi, and several other parts of the country, where speciality weaves emerge.

[{"selector":"#anim-63229476-8106-4fa8-9cd5-10976b0f7c30","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b0b43bc-cc5a-4965-ab0d-28d4c840aa92","keyframes":{"transform":["translate3d(0px, 47.89852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-953b4ce7-124b-46d3-8901-774560dd8096","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17a2c69a-0759-4454-a9c5-028fe59b44fb","keyframes":{"transform":["translate3d(0px, 172.26000%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-121cd51c-8d2d-4eed-8f15-6891dad6d796 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Featured Read the article