Sri Raghavendra Chitravani, a PR firm has been in existence since 1976, catering to Sandalwood and other Indian film industries. Let’s trace its journey.
It was the late DV Sudhindra who started Sri Raghavendra Chitravani in 1976 through Kannada’s first-ever cinemascope film Sose Thanda Sowbhaagya (1977).
“My uncle Sudhindra was a cinephile who used to write about Kannada films while doing odd jobs to make a living.” reveals Venkatesh, who continued the legacy after his uncle passed away.
Sunil, the son of Sudhindra, recalls that his father was a good writer, and taught them basic communication skills like how a PRO should conduct and engage with filmmakers and journalists.
“When my uncle passed away, many felt that Raghavendra Chitravani would no longer survive. However, we all took up the challenge and continued the good work,” he quips.
When the cinema PR house reached the milestone of 25 years in service, Sudhindra started the annual award event—Raghavendra Chitravani Award, for filmmakers and journalists.