Maravanthuruthu won big at World Travel Mart

Kerala: Why little-known tourist spot Maravanthuruthu won big at World Travel Mart in London

Kerala By Dileep V Kumar November 9, 2022 Read the article

Kerala won a tourism award at the World Travel Mart, London for “conserving water and improving water security and supply for neighbours”.

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This was thanks to the “Water STREET” project undertaken at Maravanthuruthu grama panchayat in Kottayam district, Kerala.

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STREET, or Sustainable Tangible Responsible Experiential Ethnic Tourism Hubs, is a “participatory tourism development project”.

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“This award encourages us to take forward Kerala Tourism’s RTM (Responsible Tourism Mission) initiatives with more conviction.”

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“It all began with the rejuvenation of Arival thodu, a 3-km-long backwater stream (thodu) that originates from the Muvattupuzha river.”

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The panchayat, with the help of RTM units and the local community, is planning to project it as a rural tourism hub.

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STREET’s main mission is to develop thematic streets with the local community and local body’s support.

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In Maravanthuruthu, local authorities are also undertaking Art STREET, Flower STREET, Cuisine and Agri STREET projects.

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STREET will be implemented in 10 places selected based on the World Tourism Organisation’s (UNWTO) motto, “Tourism for Inclusive Growth”.

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