Kerala-inspired lager is brewing up a storm in Poland’s beer market

Kerala By Prutha Chakraborty January 30, 2023 Read the article

Palakkad native Chandramohan Nallur has new feather in his cap: Malayali Beer, a light lager made of a unique blend of European hops and Indian rice flakes.

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“Malayali Beer is a purely accidental venture,” explained Nallur. “One of my clients who imports rice, got an order of 20 tonnes rice flakes.

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Four days before the shipment reached, war broke out in Ukraine. The shipment was at risk of going waste. Inspired by Komban beer, Nallur decided to start his own.

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Sargheve Sukumaran, a beer enthusiast and design graduate from IIT Delhi with experience in product development, would eventually partner with Nallur.

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“The unique mix of flavours makes it perfect to pair with a wide range of food — from cheese platters to toasted veggies to meat,” said Sukumaran.

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The production of beer is mainly dominated by several large producers. Asahi, Heineken, and Carlsberg have over 80 percent share in the beer market in Poland.

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Changes in the consumption of craft beer and regular beer have impacted the traditional type of beer — lager — which Malayali Beer is.

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The hybrid beer market in the world is a niche segment. So, how then will newer brands like Malayali Beer survive, we wonder.

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Nallur is confident his brand is on the path to mainstream. Since its official launch in November 2022, the beer has sold 50,000 bottles.

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