Kerala calling women: Now a mobile application to create ‘conducive ambience for women tourists’

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By PTI

13/06/2023

Kerala Tourism has decided to launch a mobile application listing women-friendly tourism packages, women tourist operators and guides, as well as suitable amenities.

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The move is being introduced since the number of women travelling solo and in groups of their own to the state has increased recently.

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In a release, Tourism Minister PA Mohamed Riyas said creating a “conducive ambience for women tourists” in the state is a policy priority of the government.

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Riyas rolled out the initiative in October last year, in tune with the UN Women’s ‘Gender Inclusive Tourism’ concept, which sees women playing key roles in the tourism sector.

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Aiming at the participation of 1.5 lakh women from the state, the project is being implemented with the support of various organisations including UN Women.

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The Tourism department also said that the app will include women-led handicraft and souvenir production and sales units, amenities like restrooms, camping sites, etc.

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The State Responsible Tourism Mission (RT Mission), is the agency implementing the “Women-Friendly Tourism” project. The app will be thorough with information.

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The Mission has started a massive information-gathering exercise for inclusion in the app, besides studying the safety of women in tourism centres.

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