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Jackie Shroff files a lawsuit; defends his rights to personality

By South First Desk

May 14 2024

Yes. It's all in the name! On 15 May, the case is scheduled to be heard in court.

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The veteran Bollywood actor requested protection for his name, his stage names Jackie and Jaggu Dada, his voice, his mannerisms, and the unlawful use of word "Bhidu."

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The 67-year-old actor made this choice in response to memes that circulated that used his picture without getting his permission.

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Jackie Shroff is pursuing legal action in the same manner as fellow actors Big B, Anil Kapoor, SRK, Ajay Devgn, Kajol and Priyanka Chopra.

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All of these actors trademarked their names, in the past.

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The first Bollywood actor to take the required precautions to safeguard his identity was Amitabh Bachchan.

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The Delhi High Court decided in 2022 that Amitabh Bachchan's name, voice, and photos may not be used without the actor's permission, after considering his appeal.

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Big B took this decision because he believed businesses were profiting from his name, without getting his prior permission.

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