Iyurved’s choco-laced claims of addressing speech delay, hyperactivity are dubious, say experts

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By Chetana Belagere

Apr 25, 2024

The world is fast, competitive, and cruel. Each parent wants his/her child to excel in the world, much more than their peers.

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No one knows the reality better than advertisers, who peddle products with tall claims to lighten the parents’ pockets so that they can laugh all the way to the bank.

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Iyurved Consumer Private Limited, a fortified food company, has several such products claiming to “address the health-concerns in kids”.

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The idea that a chocolate spread could significantly boost brain function, aid in speech delay or modify behaviors like hyperactivity is not only scientifically dubious but also misleading.

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Iyurveda, founded by Vandita Tewari Kapoor, has 32.4k followers on Instagram. They have responded with fabrications to peoples concerned comments on the platform blatantly.

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Expressing serious concern over the trend, Dr Preeti M Galgali, consultant Paediatrician and adolescent health specialist, said most cases of speech delay is related to impaired hearing.

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Doctors also questioned the disclaimed display. The claims were made in larger, attention-grabbing fonts, while the disclaimer was in smaller fonts, which many won’t notice.

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“It’s time for a more informed approach to consumer health products, where transparency and honesty override the enticing lure of markets,” said Dr Arun.

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