Insta history: Meet the enthusiasts taking the tech route into their cities’ cultural pasts

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By Prutha Chakraborty

18/04/2023

South first picks our favourites storytellers on social media, heritage buffs documenting vibrant local stories from South Indian cities on Instagram.

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Their Instagram page is a wonderful mix of heritage stories and nostalgia. Through archival images and well-researched information, they attempt at weaving an ode to Chennai.

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Madras Inherited aims to be an accessible repository of historical information and trivia about Chennai, connect with the people, and get to hear their stories.

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“We have the most amazing support from our audience, be it the regular patrons of our heritage walks or the ones who cheer us on social media,” Ashmitha Athreya adds.

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“Instagram is a little more visual on that front, so I thought it would be nicer and more interactive to disseminate information,” explains Lasania.

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Nanisetti no longer contributes to the project, so it is just Lasania who keeps the near-14,000 followers hooked to Hyderabad’s history.

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“This is a city that was founded by a man whose ancestor came from Iran, and whose mother is believed to be a Telugu woman, Bhagirathi. Our aim is to tell these lesser-known tales.”

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Johann Binny Kuruvilla came across heritage walks in various Indian cities around 2017 — including the Khaki Tours in Mumbai — and was immediately smitten.

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“The fastest way to get attention from people at the time was Instagram. The Facebook phase was slowly fading away.” he told South First.

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Kuruvilla started with putting up content not found online. He uses research material uploaded by PhD students, while another source is collectors of rare books.

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What started as a passion project has now become a way of life for Kuruvilla. “I was a travel consultant, and so, initially this page was a side thing I wanted to do for myself,” he confesses.

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