How a Kerala green start-up sees a business model in tree-planting drives

Kerala By Prutha Chakraborty December 26, 2022 Read the article

Tree Tag, a Thiruvananthapuram - based start-up is looking at tree-planting initiatives the world over as its growth vehicle.

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The service it promises: Digitalisation of forests to provide real-time data of trees, real-time monitoring, and real-time forest inventory.

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Tree Tag tracks trees planted during environment protection drives, and also allow users to digitally locate them and get details relating to them.

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It provides a platform for businesses and individuals to sponsor trees without having to procure, plant and maintain them.

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The start-up also serves as a bridge between the sponsors and those who execute the tree planting campaigns, or basically, NGOs.

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“Now, after almost a year, we have 50-plus clients in India and abroad,” said Abhijith Kumar Meenakumari, CEO, of Tree Tag.

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Tree Tag carries out random checks to take stock of the health of saplings. It is working on tech-based solutions to improve the quality of vigilance.

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This year, Tree Tag was made the sustainability partner of the Huddle Global – one of the most coveted start-up tech events organised by Kerala Start-up Mission.

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Tree Tag competed against 174 companies to win the “Life on Land” category at Climathon-2022, a hackathon hosted by the Kerala Start-up Mission.

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“But now we are more focussed on our next mission – to expand nationally by February 2024,” Meenakumari said.

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