South First reports on how Hostel Hudugaru Bekagiddare and Kousalya Supraja Rama, the latest releases, have once again turned the tables for Sandalwood.
Despite the post-pandemic scenario, elections, and months-long cricket league, many moderate and low-budget production ventures kept hitting the screens in Karnataka.
“Kousalya Supraja Rama is doing great. The second-week collections will determine how much it will end up making profits,” Director-producer Shashank revealed.
While decoding this blockbuster hit in 2023 Hostel Hudugaru Bekagiddare, industry insiders pointed out that the marketing strategy did work initially in favour of the film, but it succeeded because of its good content.
The makers did almost everything right from the title of the late Dr Puneeth Rajkumar to the ‘quirky and funny’ promotional videos featuring actor-politician Ramya.
Also, some felt that the legal case by Ramya against the makers of the film over the alleged violation of “artistic agreement”, did help the audience notice the project.
“We solely believed in our content and did everything needed to promote its content. Two songs were already popular; the word-of-mouth publicity did the magic.”