Filmmaker Uzair Merchant teams up with AI for his latest music album ‘8th Sin’

Entertainment By South First Desk 19/06/2023 Read the article

Filmmaker-production designer Uzair Merchant has released his latest music album 8th Sin, in collaboration with AI. Quoting Oscar Wilde (“Life imitates Art far more than Art imitates Life”).

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He explains: “AI has not been used as a replacement for human creativity, but as a tool to enhance and build upon his original concept in the album.”

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8th Sin represents a groundbreaking approach to creating art where the artist collaborates with artificial intelligence to bring their vision to life.

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He fed the footage that he filmed and directed for the music video, along with his script, storyline, and artwork, into the AI system, which then motion-mapped the content and refined it.

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Unlike many other AI-assisted projects, which rely on forward generative models, Uzair says that he has taken a reverse approach in this novel attempt.

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Uzair Merchant is credited with works like Skyfall (2012), Star Trek: Beyond (2016), Fast & Furious 7 (2015), Deadpool 2 (2018), and Superman and Lois (2021) Television series.

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8th Sin features a blend of Arabic and Bollywood musical elements, fused with contemporary hip-hop beats. It brings together Arab artists and Bollywood talents for a unique partnership.

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The makers state that the music video is an eclectic fusion of the East and West that truly celebrates the beauty of diversity all put together in the heart of Vancouver, Canada.

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