Exhibitors have adopted ‘wait and watch’ strategy with ‘The Kerala Story’, says film’s distributor

Exhibitors have adopted ‘wait and watch’ strategy with ‘The Kerala Story’, film’s distributor

SF Specials By Arjun Ramachandran & Shashiprasad SM 04/05/2023 Read the article

With The Kerala Story to hitting the screens, the distributor of the movie says “no divide as such” over the screening , but exhibitors have adopted a “wait and watch” strategy.

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Dubbed as “Sangh Parivar propaganda” by Chief Minister Pinarayi Vijayan, seeks to portray Kerala as a fertile ground for religious conversions and recruitment to the IS group.

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The Central Board of Film Certification (CBFC), or the censor board, on Tuesday gave the green signal with an ‘A’ certificate and some 10 scenes cut.

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The censor board ordered the deletion of dialogues referring to “the United States funding terrorists via Pakistan”, and “Communist Party not allowing Hindus to perform their rituals”.

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Even though The Kerala Story has created a buzz, theatres in Kerala are finding it difficult to accommodate the movie as existing movies like Pachuvum Athbutha Vilakkum are doing so well.

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[{"selector":"#anim-dc84f693-b4bd-4395-9acf-fc76d0d0bf63 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-17.536012814162202%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f4a84d41-9365-4ac6-8e20-bffa27688df8","keyframes":{"transform":["translate3d(-103.9267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2053dda1-ea08-455d-b5b9-3199b7deead7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-913e2926-81f5-4159-9333-3ae4aab5e469","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read the article SF Specials

With the Guardians of the Galaxy releasing on Friday and the previous week’s releases — Sisu, Ponniyin Selvan 2, Vinod Iyer, partner of Crown Theatre said it is difficult to accommodate The Kerala Story

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A source close to the movie industry said that most of the theatres in Malappuram won’t be showing The Kerala Story as Sulaikha Manzil is running strong.

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Kerala Chief Minister Vijayan and Opposition leader V.D Satheeshan had spoken against the movie on their social media accounts.

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According to the new description. The Kerala Story is a compilation of the true stories of three young girls from different parts of the state.

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