Corporate booking of heroes leave low-budget filmmakers jobless in Tollywood

Entertainment By Y Sunita Chowdhary March 7, 2023 Read the article

Big producers in the Telugu film industry are blocking the dates of heroes by paying advance amounts and by offering them 3-5 film deals.

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NRI producers seem to have been instrumental in creating a huge demand for heroes in Tollywood. This is taking a toll on small and medium-budget filmmakers.

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Currently, Mahesh Babu is working with Trivikram Srinivas and that will be followed by Rajamouli’s movie for producer KL Narayana.

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Most of the big production houses are investing in small and medium-budget projects for some time now so the schedules of even small heroes are packed.

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Kiran Abbavaram is doing Meter under the Mythri Movie Makers banner. His next is Rules Ranjann produced by Star Light Entertainment Pvt Ltd.

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Filmmaker Buchi Babu Sana, even two years after the release of Visshnav Tej and Krithi Shetty’s Uppena, is still waiting for a hero to allot dates.

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Meanwhile, because of this inordinate delay, the craze for directors is declining. Screenwriter Gopi Mohar too concurs.

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In some cases, having taken advances from big banners, other successful directors also find themselves locked.

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With no heroes available immediately, a few directors are writing women-centric stories.

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The filmmakers are safely doing business by going for digital releases. Be it Trisha, Regina, or Lavanya Tripathi, they are ruling the OTT space now.

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