Chennai residents embrace sustainable fashion this Deepavali

Lifestyle

By Roshne Balasubramanian

12/11/2023

For those who grew up celebrating Deepavali, one cannot ignore the significance attached to buying new clothes for the festivities. However, it has become mundane and unoriginal.

Lifestyle

According to the ‘Wealth in Waste’ report by Fashion for Good, India accumulates up to 7,800 kilotonnes of textile waste annually. Approximately 51%, originates from consumers.

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For Arya Rajam, a novelist, sustainability is a way of life. “For many years now, I have been living a green, eco-conscious and minimal life,” she shares.

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Sruthakeerthi Mohan Ram, executive director of Commercial Operations at FISST Academy acknowledges that thrifting is something only people with privilege can afford/ access.”

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“This year, for most of the ‘celebratory’ events, I have mostly been draping the sarees my aunt brings from the US for my mom and me,” she shares.

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Contrary to the popular belief that not adhering to certain traditions results in a loss of interest in a festival, these individuals are demonstrating a different perspective.

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