It’s been a year since Bournvita filed a case against nutritionist and influencer Revant Himatsingka, known for his video criticising the chocolate malt drink’s high sugar content.
Now, the government, on 10 April, directed e-commerce platforms, like Amazon, to remove all drinks, including Bournvita and similar products, from the “health drink” category.
Revant complied, stating that he had no intention to engage in a legal dispute and apologised to Cadbury for any unintended infringement or defamation.
Despite deleting the video, Revant has continued to expose brands like Real Juice, Tang, Maggi, and Sting Energy, facing legal challenges in return. His efforts gained recognition.
He emphasised the need for scrutiny not only in malt beverages but also in biscuits and ketchup, urging the government to enact stronger front-of-package labeling requirements.