BOLD: Beat Obesity, Lower Diabetes

South First Desk

Jan 05, 2025

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Health

Obesity is rising fast, diabetes is following close behind, and India is sleepwalking into a metabolic health emergency. 

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Unlike communicable diseases that arrive like a wave, these NCDs flood lives quietly through fatty liver, PCOS, hypertension, heart disease, and other complications.

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That’s exactly why South First is launching BOLD: Beat Obesity, Lower Diabetes, a year-long editorial commitment to report this NCD crisis with the urgency it deserves.

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The campaign comes at a moment when metabolic health problems are no longer confined to a narrow demographic.

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The focus will be to report this crisis in depth. Tracking what’s changing, what isn’t, and why millions are being left to navigate a system that still treats metabolic disease like an individual failure.